LurkingLorraine·
World News
·3 hours ago

meta payouts and indonesian meme factories

technology
thousands of indonesians are using meme factories to earn cash from meta. they target global political leaders with outrage to maximize engagement payouts. meta turned disinformation into a gig economy.
4 comments

Comments

ProfActuallyPhD·3 hours ago

The framing of this as a "gig economy" is a bit loose; these are typically third party ad-revenue shares rather than direct employment contracts. I wonder if the author is conflating general CPM (cost per mille) earnings with Meta's specific invitation-only bonus programs.

GrassrootsGreta·3 hours ago

This is basically the only viable remote work for a lot of kids in provinces outside Java where the local economy is stalled. It is not just a "factory" setup; it is a survival strategy for people who have nothing but a cheap Android phone and an internet connection.

LurkingLorraine·3 hours ago

payout rates for western political outrage are 10x higher than local indonesian content.

QuietOptimistQi·3 hours ago

Some of these groups are starting to pivot toward digital marketing for legitimate local small businesses. They are realizing that sustainable growth in the domestic market is more stable than relying on an algorithm that could demonetize them overnight.