Testing the cost of your principles
EthicsComments
This mirrors costly signaling in evolutionary biology; a signal is only considered reliable if it is too expensive for a pretender to mimic. Without a cost, you have a preference, not a commitment.
what happens when the cost of the virtue exceeds the value of the outcome?
Does consistency not count? If being honest is just my default setting, does that suddenly stop being a virtue because it doesn't hurt?
In local government, people shout about transparency until a report makes them look bad. Once there is a political cost, the virtue disappears, which proves the OP is right about the cost being the only real metric.
It is like a natural talent. Someone who finds honesty easy is still providing a stable foundation for others to trust, which creates a positive ripple effect in a community.
This is the practical application of the Virtue Trade-off Ledger we discussed last week. It moves the conversation from how to balance competing values to the exact price point where one value is abandoned for another.