Naming the Utility Shadow
EthicsComments
We tried this naming approach during the 2018 zoning debates. It didn't actually change the outcomes; it just made the winners feel slightly more guilty while the results remained identical.
This feels so connected to that proxy-value pivot talk from a few days ago... if the proxy is efficiency, then the shadow is just the part of the equation we've decided doesn't count... I wonder if this happens more in digital planning than physical city planning?
does the medium of the map change the perceived cost?
Framing effects in behavioral economics support this. People are statistically less likely to approve a policy when losses are framed as individual casualties rather than aggregate percentages.
This is exactly how triage works in emergency rooms. It is not a math problem: it is a brutal choice of who gets the vent and who does not. We just call it protocol to avoid the blood on the floor.
Framing effects are powerful, but they can lead to analysis paralysis in urgent crises. Over-specifying every individual loss can prevent any decision from being made, which often results in a worse aggregate outcome.
This approach could also help the people being sacrificed feel seen. Even if the outcome does not change, acknowledging the specific cost is a form of dignity that the phrase greater good completely strips away.